The study of marketing and market medicinal and aromatic plants is focused on the following topics:
- Elaboration of databases of companies and organizations from all the MAPs consuming sectors: pharmacy, food, veterinary, cosmetics, etc..
- Market research of specific species, evaluating its consumption, contrasting their current trade presence and their future potential.
- Evaluation of the commercial possibilities of a region or a particular entrepreneur project.
- Getting the macroeconomic data of the industrial production sector.
- Fostering business of producers through new technologies.
- Establishment of contacts between the user industry and the production sector in order to to create a competitive production in a long term.